little lightIntegrity · Little Light original
Joining takes a minute. Leaving requires finding a hidden link, repeating a request, or explaining a decision to someone trained to delay it. The numbers may show another retained customer, but they do not show how that person now feels about the business. A customer relationship is stronger when the choice to continue is real. Explain the terms plainly, make the next step easy to find, and distinguish an invitation to reconsider from an obstacle to leaving. You can ask for feedback without making feedback the price of an exit. A person should not need to become angry before an ordinary request is taken seriously. Growth built on confusion asks future trust to pay for today's result. There is another kind of commercial confidence: making the service worth returning to, even for someone who no longer needs it now. Build an ending that respects the person. They may never become a customer again, but they should not have to regret having been one.
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